Leverage with Media PR
Savvy placed a fractional CMO who set the firm's brand positioning, built its B2B marketing, and ran a consistent plan in-house.
APN Group is a healthy accounting and finance firm that kept losing on marketing. One outside agency after another delivered inconsistent messaging, no strategic direction, and weak results. With no marketing leader inside the firm, the brand drifted and growth opportunities slipped through.
Savvy placed a fractional CMO, Mindy, to own the function instead of renting it out by project. She built a customer-first brand positioning, created B2B collateral and social strategy aimed at the firm’s ideal client, and ran a consistent marketing plan against the firm’s goals. The seat sat inside the executive team, so marketing leadership stayed put and stayed accountable.
APN Group went from piecemeal, reactive marketing to a consistent brand presence with clear messaging and active social engagement. The firm gained visibility in its target markets to support lead generation and growth, and replaced the churn of agency turnover with experienced marketing leadership embedded in the business.
“Before Mindy joined our team at APN Group as a Fractional CMO, we were stuck in a cycle of disappointment with one marketing agency after another. Mindy came in with her exceptional skills and dedication to putting the customer first. Her ability to craft insight-driven strategic brand positioning, social strategies, and B2B collateral is truly outstanding. With Mindy at the helm, we finally have a consistent marketing plan that is providing APN Group with the exposure needed.
Ginger, CEO, APN Group
A short conversation tells us which function to take off your plate, which seat, and whether now is the right time. No pitch, no obligation.
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